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Arata

After Effects, Procreate, Photoshop

2022

Arata is an Indian wellness brand, committed to creating products with ingredients that are 100% nature-derived, plant-based, vegan and chemical-free. I created motion graphics for ads for socials and product launch videos that brought their clean, plant-based philosophy to life.

  • Arata is a vegan, plant-based wellness brand focused on chemical-free products. My task was to create videos and motion graphics for social media, ads, and e-commerce platforms that clearly reflected their clean, nature-first identity. The challenge was producing a steady flow of high-quality, on-brand content — from monthly sales campaigns to product launches — while adapting quickly to trends in the fast-moving beauty and wellness space.

  • Each week began with Monday meetings where I collaborated with the content, packaging, graphic design, and marketing teams to pitch and refine fresh ideas. These sessions shaped the creative direction for social media campaigns, ads, and e-commerce content. I developed motion graphics and product videos that combined minimal, nature-inspired design with trend-aware storytelling, ensuring every asset stayed true to Arata’s brand identity while engaging its audience.

    • Conceptualized and produced motion graphics-based videos for social media

    • Designed and edited monthly sales and campaign videos

    • Collaborated with the packaging team on product launch visuals

    • Assisted on product photoshoots to ensure assets met creative direction

    • Worked with the social media team to track trends and align content strategy

    • Studied Arata’s brand guidelines and market positioning in the wellness industry

    • Monitored social media trends in beauty, skincare, and eco-conscious products

    • Mapped campaign goals to content formats suited for Instagram, Facebook, and ads

    • Developed design templates and animation styles to ensure consistency across campaigns

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