Style Guide+Rebranding for Caress
2021
In collaboration with CoLaboratory, I developed a brand identity and style guide for Caress—a science-driven, empathetic guide helping parents, children, and young people build stronger connections with themselves and each other.
Caress sought to convey the depth and impact of its work through clearer, more cohesive branding. The challenge was to visually express its blend of scientific expertise and empathetic guidance in a way that resonates with both young people and their families.
In close collaboration with service designer Tanvi Jain, we conducted client workshops to deeply understand Caress’s mission, audience, and tone. These insights guided the creation of a brand identity that balances warmth with credibility.
I worked on the rebranding process—designing the visual identity, crafting a style guide, and creating supporting graphic elements to ensure a consistent and engaging presence across all platforms.
Through interactive workshops, stakeholder discussions, and moodboarding, we defined the brand’s core visual language. This informed a cohesive design system that reflects Caress’s empathetic approach and science-based practice.
