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Youth Ki Awaaz

After Effects, Premiere Pro, Photoshop

2020-22

Youth Ki Awaaz means the voice of the youth. It is where young people write articles, opinions, stories and poems on what matters to them – making their voices count.


During my two years as a video journalist here, I served multiple roles- video producer, editor, motion graphics artist, brand strategist and workshop designer.

Featured Projects

DEEP DIVE

Decoding India's Past

YKA REBRANDING

VIDEO REPORTS

Stories from the Field

OH BROTHER!

Chai, Chatter, Change

DEMOCRACY ADDA

From Dialogue to Ballot

A CLASSROOM IN CRISIS

Rethinking Education Policy

History is alive. It's living. And it is changing (or being manipulated) right before our eyes. Our newsfeeds and inboxes are bombarded with news, and information, but we have little context on why things are turning out the way they are. An aggressive propaganda to reinforce a certain idea of India means that we either hear twisted versions of the truth, or none at all. The truth is - many of these questions are not new - and history has answers to many of them.

In this series, we take a look at things from our country's past that are increasingly relevant to our present today - and that we are somehow not taught in school.

Deep Dive

  • Deep Dive is a motion-led video series that re-examines India’s past to better understand its present. At a time when propaganda, selective narratives, and historical erasure dominate public discourse, the challenge was to create a format that could cut through the noise. The aim was to present lesser-known but crucial historical events and figures with context, clarity, and visual impact — making them relevant to today’s audience while resisting oversimplification.

  • We collaborated closely with award-winning journalist Shikha Sharma, who researched and wrote the stories. My role was to translate her words into compelling short-form motion pieces that could engage, inform, and spark curiosity. We adopted a bold, gritty graphic style paired with strong voiceovers, archival footage, and minimal but impactful animation to create videos that felt urgent yet timeless. Each piece balanced historical accuracy with a design language suited for modern digital audiences.

    • Designed visual language and motion style for each episode

    • Gathered archival footage and imagery

    • Created graphics, typography, and video edits 

    • Worked closely with the journalist to create strong scripts

    • Worked with in-house voiceover artists on multiple iterations to align visuals, audio, and motion pacing

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    Scripts: Shikha Sharma | Voice Over: Prateek Lidhoo, Shikha Sharma

    • Deep reading of each article and identifying key narrative and visual beats

    • Built moodboards inspired by archival material and protest art

    • Designed styleframes to lock tone before animation

    • Combined typography, textures, and motion for a gritty, modern aesthetic

    • Refined through feedback to ensure historical accuracy and clarity

Kaksha Crisis (A Classroom in Crisis) demands more dialogue around the provisions in the New Education Policy that will help demand accountability and equity from the Centre and state governments.

Kaksha Crisis

  • Kaksha Crisis (A Classroom in Crisis) is an advocacy-driven campaign aimed at unpacking the gaps in implementation and public accountability around the New Education Policy (NEP) – especially as they affect girls and marginalized groups in schools. The campaign responds to pressing concerns raised by educational experts and civil society about whether the NEP’s equity-focused reforms are actually reaching the ground level and making a difference. 
     

    Through this campaign we demand deeper engagement with complex issues such as dropout rates, lack of infrastructure, and gender-based inequities.

    The challenge: translate policy-heavy narrative into digestible, socially engaging creative content that builds awareness, empathy, and momentum for shared accountability from both Central and State governments.

  • We developed diverse content formats to make the campaign’s message resonate across audiences. Some videos adopted a video game format to show how different challenges or support systems can determine whether a girl completes her schooling. Others used cinema clips and pop culture references — including lesser-known films from the 90s — to spark recognition and drive engagement. The mix of visual styles and storytelling techniques ensured the campaign stayed accessible, relatable, and shareable while delivering a strong advocacy message.

    • Conceptualized and executed the visual direction for each project

    • Designed graphics, motion pieces, and campaign assets

    • Worked closely with the campaign team to align visuals with advocacy goals

    • Collaborated with editors and writers to ensure tone and messaging remained clear and impactful

    • Studied NEP 2020, gender equity reports, and education data

    • Identified key issues like dropout rates, infrastructure gaps, and safety concerns

    • Built moodboards from pop culture, activist design, and archival references

    • Prototyped multiple formats — video games, cinematic edits, infographics

    • Refined content through audience feedback for clarity and increased engagement

KC Logo_Black.png

A series focused on Indian uncles starting a dialogue on social issues and loudly gasping their way through it. 

Oh Brother

  • Oh Brother is a satirical video series featuring the archetypal “Indian uncle” starting conversations on social issues — often with exaggerated reactions and outdated perspectives. The challenge was to use humor and cultural stereotypes to spark dialogue on sensitive topics like gender identity and inclusivity, without diluting the core message.

  • I built a distinct visual identity using vintage illustrations, cutting out figures to create a quirky, collage-like style. This retro aesthetic contrasted with the contemporary issues being discussed, making the content eye-catching and shareable on social media. Each video blended dry humor, bold typography, and snappy pacing to keep viewers engaged while delivering clear takeaways.

    • Scriptwriting for all episodes

    • Conceptualized and designed the visual style for the series

    • Sourced and edited vintage imagery for a consistent, recognizable look

    • Designed motion graphics and typographic elements to enhance comedic timing

    • Researched and studied trending public arguments and misconceptions around so-called “woke” customs

    • Sourced public-domain vintage imagery for authenticity

    • Built moodboards and styleframes to define the series’ look

    • Iterated scripts and visuals through team feedback for clarity and impact

Democracy Adda, a collaboration between Youth Ki Awaaz and Twitter, aims to bridge the gap between young people and policy makers by holding debates and creating spaces for open dialogue.

Democracy Adda

  • Democracy Adda, a collaboration between Youth Ki Awaaz and Twitter, was designed to bridge the gap between young citizens and policymakers. The goal was to create accessible, engaging content from in-depth political discussions — encouraging awareness and informed voting ahead of election season. The challenge was to distill hours of policy-heavy interviews into short, impactful reels that could resonate with a broad audience.

  • I selected the most compelling excerpts from interviews between in-house journalists, program officers, and local government policymakers. These were transformed into 30–60 second reels using type and audio forward layouts with minimal looping illustrations. This combination made the content both attention-grabbing and culturally relatable while keeping the focus on the ongoing dialogue.

    • Reviewed and analyzed hours of interview footage to identify key moments

    • Designed and animated typography-led reels

    • Created minimal looping illustrations inspired by Indian visual culture

    • Stitched together audio and motion elements

    • Studied recorded debates and interviews to understand policy issues and public concerns before elections

    • Selected excerpts with the strongest informational and emotional impact

    • Developed a typography-first visual approach with Indian-inspired illustration elements

    • Iterated designs to maintain clarity, cultural resonance, and shareability

During my two years as a video journalist at Youth Ki Awaaz (Voice of the Young), I collaborated closely with local journalists to translate their discoveries into compelling video reports. I enhanced these reports by integrating archival footage and dynamic motion graphics, for more engaging storytelling, and improved data accuracy and accessibility.

Video Stories

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A redesigned identity system for Youth Ki Awaaz, focused on building bold, consistent, and adaptable templates that amplify its campaigns while staying rooted in its core brand.

YKA Rebranding

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